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From Complexity to Clarity: Why Deep Tech Needs Brand and Marketing from Day One

26.2.2025 08:30

Maki.vc

Are you building the next big thing in deep tech? Join us for FSC´s and Maki.vc´s fireside-style breakfast event to explore why brand, marketing, and design are critical to success—especially for the most technical products. Discover how a well-defined brand establishes credibility and builds trust in an industry where technology speaks volumes.

The event features an insightful discussion between Jussi Mäkinen, co-founder of Distance Technologies and co-founder and former CMO of Varjo, and Ella Eskelinen, investment manager at Maki.vc.

What to Expect: 

  • How marketing can act as a catalyst for growth, increasing market presence and investor interest.

  • How a well-defined brand builds credibility in an industry where trust in technology is paramount.

  • How to effectively translate complex, technical products for non-expert audiences, including investors and customers.

  • Marketing, R&D and design working to accelerate product-market fit and time to market.

The Agenda: 26 February 2025

8:30 am - Breakfast
9:00 - Fireside chat
9:40 - Audience questions
10:00 - Relaxed discussion and networking
10:30 - Thanks for joining

Location: Maki.vc, Lapinlahdenkatu 16 (Maria01), Building 5, Helsinki

Event language: English

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Event time

Starts:   26.2.2025 08:30
Ends:   26.2.2025 10:30

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Event location

Maki.vc

Lapinlahdenkatu 16, Maria 01, Building 5
00160 Helsinki

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Organizer

Finnish Startup Community and Maki.vc

maija@startupyhteiso.com

We are dedicated to fostering a respectful, inclusive, and welcoming environment for everyone. Discrimination, harassment, or any form of harmful behavior will not be tolerated. If you experience or witness inappropriate behavior, please contact our harassment contact person: riikka@startupyhteiso.com.